Large images can slow down page load times, which can hurt user experience and search engine rankings. By compressing high-quality images, you can reduce their file size without compromising too much on clarity, allowing for faster page load times and a better user experience.

Image compression is the process of reducing the size of an image file without significantly reducing its quality. This is done by removing certain data or details from the image file that are not essential to its overall appearance.

There are two main types of image compression: lossless compression and lossy compression. Lossless compression reduces the file size without losing any data, while lossy compression removes some data from the file, resulting in a smaller file size but some loss of quality.

One way to do this is to use a combination of lossless and lossy compression techniques. You can start by using a lossless compression tool to reduce the file size as much as possible without losing any data. Then, you can use a lossy compression tool to further reduce the file size while carefully adjusting the compression settings to preserve as much detail as possible.

The amount of compression you should use depends on a variety of factors, including the size and complexity of the image, the image format, and the desired file size. As a general rule, you should aim to keep the file size as small as possible without compromising too much on image quality. It's also important to test the images on your website to ensure that they load quickly and look good on different devices and screen sizes.